15 Feb 2011 Ferado

Online behavior tracking

A cute little video about online advertisers watching your every move online. I kind of agree with them. It’s one thing to want to know how many people come to your site and from what region, etc. But it’s another to track what they click on, their mouse movements, if they passed gas while on your site, etc. Even though some of my clients have made me spend weeks adding tracking codes to sites, I still agree with this video with all my heart.

Stop, stop, just stop ;)

3 Feb 2010 Ferado

Sun Life Buys Stadium Naming Rights & Sponsorship For Super Bowl

Welcome to Sun Life Stadium, the 22-year-old arena that the Miami Dolphins call their home. In the ad of all ads, insurance company Sun Life Financial Inc. purchased naming rights to the stadium for the 2010 Pro Bowl and Super Bowl. Now, I know, I know, I’m a little late and the Pro Bowl is already over. But this weekend, the Super Bowl!!!

Out of context for my blog, and yet, still relevant.

[source href=”http://www.sunlifestadium.com/content/pressrelease.aspx?id=119″]